![]() ![]() (note that they didn’t specify a time zone in their research). It makes sense–on a Monday, it’s likely that social media users are more preoccupied with starting their week and prioritizing other activities.Īccording to HubSpot, a Friday is the best day to post on social media, with the most popular time windows being 6 - 9 p.m., 3 - 6 p.m., and 9 a.m. Conversely, the worst posting day was a Saturday. They also found that the best days to post are Tuesdays through Fridays. That being said, let's look at the best social media posting times by platform, including:Īccording to Sprout Social’s research, the best posting times for Facebook are: This comes from averaging the best days and times to post across all social media platforms and industries, so it may not necessarily apply to your agency or clients. The Best Social Media Posting Times in GeneralĪccording to Hootsuite, in general, the best social media posting time is “between 9 and 10 a.m CT (Central Time), and during the midweek (i.e., Tuesday to Thursday).” No need to make the research comparisons on your own! Here are the best social media times for your agency to consider. We’ll look at the findings of these studies, see where they diverge, and discuss what conclusions we can draw from all this research. HubSpot–another industry leader that surveyed over 300 social media marketers in the US to determine the best social media posting times.Īll three studies analyze the best days and times to post on various social media platforms. Hootsuite, who did a study to see what the best time to post on Instagram was and used internal data from over 30,000 Instagram posts The SproutSocial team, who used data from their customer base of 30,000+ businesses and broke down the results by industry In this article, we'll be using analysis from: The research on this topic will give you a general understanding of peak engagement time frames. You probably already know that early morning or late evening when people are sleeping is not the best time to post on social media-so when exactly should you post? What Does the Research Say About the Best Social Media Posting Times? When you consider these three things, it becomes clear that determining the best posting times should be factored into your agency or client’s overall social media strategy. This means that posting at the right time of day and week may help increase the reach of that particular piece of content and maximize the effectiveness of your social media management. In other words, accounts with a high engagement rate tend to receive an additional algorithmic boost to their posts. Social networks are governed by algorithms that prioritize engagement, so content that immediately gets attention is usually shown to more users. That's why posting content when your agency or client’s target audience is on that specific social platform is crucial. If you post content on social media, you want as many people as possible to see it–and ideally, click on a call-to-action (CTA). Why Timing is So Important for Social Media Marketing How To Determine the Social Media Posting Times for Your Agency or Client The Best Social Media Posting Times by Platform What Does the Research Say About Social Media Posting Times? Why Is Timing So Important for Social Media Marketing? ![]() This article will cover the latest research on the best posting times for each social media platform and more: Knowing the time of day and week to post can take your social media marketing strategy to the next level–as long as you stay up to date with the times and adjust your strategy for each platform. And as social behaviors change, your social media posting times should too. Social media posting times play a significant role in whether or not a particular piece of content gets the attention it deserves. ![]()
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